of sales capacity sits on 18% of the margin. Revenue read at the aggregate level hides where you win and where you bleed, so capacity keeps flowing to the wrong customers.
of qualified deals end in no decision at all. The toughest competitor is the buyer’s own status quo, and the case for change rarely lands hard enough to move them.
of the buying journey is over before a buyer talks to you. They research and shortlist on their own. If your digital demand engine does not shape that thinking, a competitor’s does.
of achievable revenue sits untapped in accounts you already won. Repeat and expansion business is left to whoever happens to pursue it, and the gains erode the moment attention moves on.
A self-serve diagnostic that maps your company against the twelve-sprint framework and shows where the highest-impact gaps are. No email. No salesperson. Two minutes to clarity.
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Each gap is addressed in a short, focused sprint, typically a few weeks, ending with a deliverable your team owns. You run the sprints where the gap is largest.
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Your people are in the room. They build it. They pressure-test it. They own it. No dependency.
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Most fixes add energy to a system that was never designed. Here it gets designed first. Each sprint diagnoses one structural gap and builds the practice that closes it. What you get is architecture rather than bolted-on approaches.
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Each sprint is focused and time-bound, measured in weeks. Your people build every framework, scorecard, and operating plan. When the sprint ends, there is no dependency. The capability stays because they built it.
Each sprint connects to the next. The output of one becomes the input of another, so the architecture holds and each sprint strengthens the one after it.
Reveal where revenue, margin, and sales capacity are being lost.
Make your message, route to market, and sales approach sharp enough to win.
Build a predictable engine that generates qualified pipeline.
Install the operating discipline that keeps growth on track.
Rob Boogaard spent 25+ years as CEO, CCO, and CMO building commercial engines in industrial B2B around the world. CommercialSprints exists because the same structural gaps kept appearing in company after company, and the usual fixes kept failing for the same reason: they treated symptoms, not systems.
More than 15 years based in the USA. Executive roles across Europe and global markets. Former CEO of a €260 mln industrial company including three international factories. Achieved anti-cyclical growth in hightech and lowtech industries. Recognised in the Trouw Sustainability Top 100, ABN AMRO Sustainable 50 and Accenture Innovator of the Year Nominee.
Sam has spent 15+ years as a commercial and marketing leader across everything from early-stage start-ups to large corporates, most recently stepping up to C-level as CBO & CMO. She began running "mission-critical sprints" inside companies to cut through the noise and hyper-focus teams on the highest-value areas to win.
Highlights include saving 10,000 hours in six months with one team, and lifting marketing revenue attribution from 7% to 25% through reverse-engineered planning. She enjoys turning complexity and chaos into simple, scalable systems and runs with her chocolate Labrador!
In a €50M business, structural leakage typically costs €5–15M annually. Every quarter without visibility compounds the loss.
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