Our approach comes from years spent running commercial systems from the inside — as CEO, CCO, and CMO. We have sat in the seats where growth decisions are made, felt the friction of a broken pipeline, and watched margin disappear through gaps that nobody named clearly enough to fix.
That is where CommercialSprints was built from. Not from theory. From the operational reality of mid-market B2B businesses that are moving fast but leaving too much on the table.
We work in focused few-week sprints that diagnose where growth is leaking, build the tools to address it, and leave your team with a system they can run themselves. The work ends when your team is capable — not when we are needed.
Revenue, margin, and pipeline performance held back by structural gaps — not effort. The business is working hard. The system is not.
Mid-market B2B companies with commercial leaders who know something is wrong but need a clear diagnosis and a fast path to fixing it.
Sharper commercial discipline, clearer decisions, and growth potential already inside the business — put back to work.
Rob Boogaard spent 25+ years as CEO, CCO, and CMO building commercial engines in industrial B2B around the world. CommercialSprints exists because the same structural gaps kept appearing in company after company, and the usual fixes kept failing for the same reason: they treated symptoms, not systems.
More than 15 years based in the USA. Executive roles across Europe and global markets. Former CEO of a €260 mln industrial company including three international factories. Achieved anti-cyclical growth in hightech and lowtech industries. Recognised in the Trouw Sustainability Top 100, ABN AMRO Sustainable 50 and Accenture Innovator of the Year Nominee.
Sam has spent 15+ years as a commercial and marketing leader across everything from early-stage start-ups to large corporates, most recently stepping up to C-level as CBO & CMO. She began running "mission-critical sprints" inside companies to cut through the noise and hyper-focus teams on the highest-value areas to win.
Highlights include saving 10,000 hours in six months with one team, and lifting marketing revenue attribution from 7% to 25% through reverse-engineered planning. She enjoys turning complexity and chaos into simple, scalable systems and runs with her chocolate Labrador!
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You've built something the market wants. Early customers found you through the founder's network and conviction. But scaling that success has proven harder than expected. Costs have grown. Revenue hasn't kept pace. The founder is still the most effective salesperson.
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You've built something substantial but hit a ceiling. Revenue bounces between good years and bad without a clear upward trajectory. The commercial function runs on habit and anecdote rather than data and discipline. The team works hard, but the results stay uneven.
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We identify exactly where revenue is leaking. Not a general assessment — a precise structural analysis of your commercial engine and where it is failing.
We construct the tools, frameworks, and processes to close the gap. Built with your team, not delivered to them. Every output is immediately operational.
We leave your team with a system they own and can run. No retainer. No dependency. The engagement ends when you no longer need us — that is the design.
The measure of a good engagement is that your team can operate without us. We design every sprint toward that outcome from day one.
We do not produce frameworks for the sake of producing frameworks. Every output connects directly to a commercial decision or an operational improvement.
Our thinking is grounded in commercial reality, not consulting methodology. We know what it costs when the system does not work — because we have lived it.
A commercial system that accumulated will not improve on its own. Left unaddressed, the system keeps more of your growth out of reach every quarter.
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